Machine wash cold on a gentle cycle, tumble dry low, and skip bleach, ironing, and dry cleaning. That is the whole routine. Here is why each part matters.
Step by step
- Shake the blanket out to drop loose hair and crumbs.
- Wash cold (30 °C / 86 °F or less) on gentle, with similar colors. Regular detergent is fine. No fabric softener; it coats the pile and dulls the print.
- Tumble dry on low, or hang it over a rail. Take it out while it is still slightly cool to the touch.
- If the nap looks flattened after drying, brush it lightly with your hand in one direction.
Why cold and low
The crest on our blankets is dye-sublimated: the dye is inside the polyester fiber, not printed on top. That is why it does not crack or peel like a screen print. What can shift the dye is sustained high heat. Hot washes and high dryer settings are the only things that will, over time, soften the colors. Cold water and low heat keep them where they are.
The two things that damage velveteen
- An iron. Direct heat and pressure crush the pile permanently and can glaze the polyester. If the blanket is creased from shipping, hang it for a day or tumble it on low for 10 minutes.
- Bleach. It will not whiten the white areas any further, and it strips dye from the print.
Spot cleaning
Dab with a damp cloth and a drop of mild detergent, working with the nap rather than against it. Do not rub in circles; that is what leaves a matte patch.
How often
A throw that lives on the couch usually needs a wash every few weeks, more if a cat sleeps on it. Velveteen dries fast, so it can go back the same evening. Sizes and the full care card are on the Size & Care page.